Are You Having Your Cold Drink from the Duplicate Stock?

Obviously it quenches your thirst when you need it the most. But are you sure, you’re buying the right stuff? The problem of duplicate cold drinks has been there since many years. Well, the beverage industry has been quite concerned about this. To avoid duplicacy and maintain originality of the genuine product, the manufacturers need to make sure that they need to tag their product which makes them identifiable as the original one.

That’s where laser marking gets important in the beverage packing industry. Among the marking machines like roll marking machine and dot Pin marking machine, a laser marking machine offers the most accurate, high quality permanent marks on any surface.

What Does a Laser Marking Machine Do?

Laser marking, as the name indicates already, marks any surface with the help of a laser beam. The beam comes in contact with the surface and makes changes to it, to produce distinguishes markings. Laser marking is done in many ways, in the packaging industry - annealing, foaming, coloration, and carbon migration. While the governments have started nodding on laser marking in various countries, laser marking seems like grabbing the ground gradually.

Owing to following benefits of a laser marking machine, it is becoming important in packaging industry.

Provides Protection for the Brand

For any brand flourishing in the market, it is most important for it to first find out the ways to protect its name. The brand may be doing good and no wonder, the competitors or local brands will make every effort to copy the look and try to grab a portion of the market under the original brand’s name. Laser marking helps avoid that situation. It creates the marks on packages that make them clearly identifiable from others. You would be easily able to identify the originality of the can that you are holding, mere by looking at the laser mark on it. 

Laser marking machine etches smart codes on the packaging to protect a brand against counterfeit of any sort.

Innovative Labelling

Apart from introducing new flavours and making the drink really exciting, the beverage makers need to make sure their packaging is equally appealing and that is not possible with traditional labelling processes. Good quality laser markings make innovative markings possible. Alongside it becomes challenging for the duplicate manufacturers to copy the original brand. 

Maintaining Accurate Labelling

Precision and accuracy is most important during packaging process. The manufacturers need to make sure that the product markings and labels are accurate and provide information that’s reliable. They cannot expect all this from traditional marking methods as there is always a risk of mismarking. The laser marking technology assures the quality marking as well as precision. Not just beverage industry, the entire food industry requires laser markings to maintain the authenticity of their product. In fact, several big brands are already using laser marking machines for marking process. 

Laser marking is surely the future of packaging and labelling industry. Manufacturers need to upgrade both their labelling process and system and that’s possible with laser marking machines.